Automation & growth

Reach the right visitor at the right moment

An automation is a rule that runs on its own once your conditions are met, sending a chat message or showing a pop-up. You set it up once and it keeps working in the background.

Use automations when you want to greet new visitors, speak to people on a particular page, or reach someone who has returned to your site. They work on the chat widget on your website, and they are multilingual.

Step by step

1

Switch on visitor registration

Turn on Settings > Users > Register all visitors. Automations that run on page load, and messages aimed at new users, need this. If your conditions use cities, countries or languages, also turn on Settings > Users > Full visitor details.

2

Set your conditions

Conditions decide when the automation runs. To remove a single condition, empty it. To switch the whole automation off, delete all of its conditions.

3

Decide between a chat message and a pop-up

A pop-up only appears when the chat is closed, and it overrides your default pop-up. Turn on the message fallback option if you would rather send a chat message when the chat happens to be open.

4

Add a date or a repeat if you need one

Repeat only works alongside a date time condition. When you use the criteria is exactly, write the date without hours and minutes, for example 25/10/2021 rather than 25/10/2021 10:30.

Settings reference

SettingWhat it does
Register all visitors Found at Settings > Users, this records visitors so automations can run on page load and reach new users.
Full visitor details Found at Settings > Users, this collects the extra visitor data that city, country and language conditions rely on.
Date time A condition that ties the automation to a date and time, and the only condition that Repeat works with.
Repeat Runs the automation again on a schedule, and only functions when a date time condition is present.
Message fallback Sends a chat message instead of the pop-up when the visitor already has the chat open.
Custom variable A condition that checks a JavaScript variable on the page, so example=ABC matches a page containing var example = "ABC"; separate several variables with commas.

Good to know

Each user receives it once

An automation is sent to any given user a single time. If your users have already received it and you want them to see it again, delete the automation and create a new one.

Live conversations are protected

Chat messages and pop-up fallbacks are only sent when the last user or agent message is more than 10 minutes old. This stops an automated message cutting across a real conversation.

Not for your messaging apps

Automations do not work with WhatsApp, Messenger, Instagram, Telegram, X, Zalo, WeChat, Viber or LINE.

Returning means 24 hours

A visitor is only counted as returning once 24 hours or more have passed since their earlier visit.

Location and language conditions need the right data

Cities work when the location detail reads "city, country" or a city detail exists. Countries need country_code, country, or a "city, country" location, and the country name must be in English. Languages need browser_language or language.

Pop-ups replace your default pop-up

While an automation's pop-up is showing, it takes the place of the default one, and it only appears when the chat is closed.

Common questions

My automation never runs when someone opens the page. What is wrong?
Automations that trigger on page load need Settings > Users > Register all visitors switched on. Without it, the visitor is not recorded and the rule has nothing to act on.
How do I pause an automation without losing it?
Delete all of its conditions. An automation with no conditions is disabled. To remove one condition on its own, empty that condition.
Can the same person receive an automation twice?
No. Each automation reaches a user only once. If you want the same people to see it again, delete it and create a new one in its place.
Why did my pop-up not show?
Pop-ups only appear when the chat is closed. If the visitor had the chat open, use the message fallback option so a chat message is sent instead. Bear in mind that chat messages and pop-up fallbacks also wait until the last user or agent message is over 10 minutes old.
Do automations reach my WhatsApp or Instagram contacts?
They do not. Automations are not compatible with WhatsApp, Messenger, Instagram, Telegram, X, Zalo, WeChat, Viber or LINE.
My repeat setting has no effect. Why?
Repeat only works together with a date time condition. Also check the date format: with the criteria is exactly, the value must not include hours and minutes, so 25/10/2021 rather than 25/10/2021 10:30.

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